The name of the link can be changed by adding one line to the custom HTML settings in the Confluence Adminstration.
Steps
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Go to Confluence Administration → Look & Feel → Custom HTML
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Click Edit and add following text to the section At end of the BODY:
<script>AJS.$('#lively-blog-all-link span').html('NEW_LINK_NAME')</script>
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Replace
'NEW_LINK_NAME'with the text you want to be displayed. -
Save the settings